Achieving transformative results in fat loss, strength building, or recovery isn’t just about showing up. It’s about entering a partnership between you and your coach built on shared commitments. At Pinnacle Strength Lab, I’ve seen first-hand that the most life-changing journeys happen when both client and coach are fully invested in the process. Your commitment fuels your progress, and my expertise ensures every step leads you closer to your goals. Together, we’ll create the success story you’re here to write.
Work Ethic: Bringing 100% Every Day
Change doesn’t happen by chance - it takes effort, consistency, and trust in the process. Your part? Staying committed to your training, nutrition, and recovery.
My part? Matching your effort with personalised guidance, expert advice, and unwavering support to help you crush your goals.
Debbie’s Story: HOW Bringing 100% Every Day Helped Avoid Spinal Fusion Surgery
Debbie’s story is a perfect example of what it means to bring 100%. Debbie had been suffering with crippling chronic back pain for several years and when she first came to me, she’d exhausted all other options of resolving it. Her doctors and consultants had told her that spinal fusion surgery was “inevitable” but Debbie saw this as a last resort because it would limit her mobility and so she felt it would impact on independence and her ability to do some of the things she loved, like gardening.
Debby committed fully to the structured plan we created together: training three times a week and following a targeted stretching routine. Her determination to follow the programme, even when progress felt slow, was remarkable.
Today, Debbie is nearly pain-free and doing things she once thought impossible. When we started working together she could only do one mow one length of her lawn before she had to stop because of pain - now she can mow her entire lawn without stopping.
Not only that, but she’s able to do multiple sets of chin-ups and squats with weight on her back, something she couldn’t do even before her back pain started!
Debbie’s commitment didn’t just help her avoid surgery; it transformed her life.
“Bring your best, and I’ll give you mine - that’s the foundation of true progress.”
Integrity: Open Communication and Accountability
Success doesn’t come from hiding struggles. It’s about being honest - because together, we can tackle anything. I’ll never ask you to jump on trends or fads, every programme I design is backed by science and tailored to you. But yes, I’ll hold you accountable every step of the way.
Joel’s Challenge: Balancing Lifestyle Changes And a Busy Schedule
Joel’s journey highlights the importance of being open about challenges and working through them together. Joel runs his own successful business and supports his wife’s business, running a busy nursery. When we started working together, part of Joel’s personalised plan was to increase his activity levels outside of the gym, aiming for 8k-10k steps each day.
Joel felt that hitting 8,000-10,000 steps a day felt impossible - he barely had time to eat lunch between meeting and his workload as it was. Joel didn’t hide that he was finding it a challenge; instead, he was upfront about his concerns, and together, we created a plan to make it work.
We broke the target into manageable chunks: short walks before and after work, pacing during phone calls, and choosing to walk rather than drive for errands and increased the amount each week.
These small, consistent efforts added up, and allowed Joel to see how he could find ways to get his steps in. His willingness to trust the process and tackle challenges head-on made all the difference. Today, Joel’s progress is undeniable - his openness and commitment to working through challenges are the foundation of his success.
Limitless Potential: Discover What You’re Capable Of
My goal is to show you that you’re capable of far more than you’ve ever realised.
This starts with embracing a growth mindset - a willingness to believe in your ability to improve and achieve, no matter where you’re starting from. When you open yourself up to progress and trust the process, the possibilities become truly limitless. My role is to guide you every step of the way, helping you see the strength and potential that already exists within you.
Elliott’s Story: Part-Time Player to National Captain
Elliott is the perfect example of what’s possible when belief meets hard work. When we started working together, he was a part-time player for the Basingstoke Bisons. But Elliott had a focus and drive to be the best hockey player he could be. He embraced every aspect of his training, consistently pushing himself to improve. As the results came in, something amazing happened - his belief in himself grew. Elliott went from being a regular player to team captain, eventually representing Team GB.
What made Elliott’s journey remarkable wasn’t just his physical progress. It was his mindset. He believed in his potential, and that belief grew stronger with every achievement.
Progress Over Perfection: Small Wins, Big Results
Every little step forward counts: those small wins each week add up and become incredible progress. That’s why I’ll help you focus on progress, over perfection and why you’ll always find me squeezing “one more rep” out of you where you can give it.
Each workout, each day sticking to your nutritional goals is a victory - and when you embrace that mindset, you’ll find yourself building results that last.
Solution-Focused: Turning Challenges into Opportunities
Challenges are inevitable. But they’re also opportunities to learn and grow. Together, we’ll find solutions that fit your life and keep you moving forward - whether it’s tweaking your schedule, adapting exercises, or breaking through mental blocks.
Joel’s Second Challenge: Staying on Track Despite Life’s Detours
Joel’s journey abroad is a prime example. Partway through his transformation, personal circumstances meant he needed to spend three months in another country.
Joel had already made fantastic progress in his weight loss journey, but this sudden shift in his environment posed a massive challenge. Away from the PSL gym, immersed in a different culture with unfamiliar food options, it would have been easy to press pause. Many would have.
But Joel didn’t want to lose momentum when he’d come so far. Instead, we worked together to design a training programme that could be done with minimal equipment - bodyweight exercises, a bench, and dumbbells. We also adapted his nutrition to fit the local food culture while staying aligned with his goals.
Joel stuck to the plan with unwavering commitment, and the results speak for themselves. Joel weighed 130kg when he started with us, and is now 112kg and focused on his ultimate goal.
His determination turned what could have been a setback into an opportunity for growth - proving to himself that he has what it takes to sustain his weight loss once he reaches his goal.
Celebrating Success: Your Wins Are Our Wins
Every time you hit a milestone - whether it’s a personal best, fitting into clothes you’d set aside, or just feeling stronger - that’s a moment to celebrate.
“Celebrating your wins isn’t just about marking progress - it’s about fueling your motivation and building trust in the process. Each success proves to you that your hard work is paying off and inspires you to keep going.”
Your success? It’s my biggest reward.
YOUR GOALS, YOUR SUCCESS: POWERED BY THE RIGHT MINDSET
At Pinnacle Strength Lab, the greatest results come from the strength of our partnership.
Your commitment, paired with my expertise, is the formula for success. Let’s take that first step - together.
About the Author
James Stoddart-Burrows MSc MA CSCS PICP
James holds an MSc and Masters in Sports Science; he is a Certified Strength and Conditioning Specialist (CSCS) and a Poliquin International Certification Program (PICP) coach. James brings over two decades of experience in personal training and strength coaching. Having trained NFL players, elite athletes, and high-profile professionals at some of the world’s top-tier facilities, James combines exceptional expertise with a passion for helping clients achieve transformative results. Now, he brings the same premium service to his home town with Pinnacle Strength Lab, a private gym and personal training facility based in Medstead, near Alton, Hampshire. James specialises in sustainable fat loss, building strength, injury rehabilitation and strength and conditioning for athletic performance, offering bespoke coaching tailored to every client’s goals.
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